Photo source: Minecraft movie poster
Four people sucked into the 'overworld' of a square world The 'Minecraft Movie', which tells the story of Steve, was aimed at children as a fairytale-like story, but was also very popular with adults, earning more than 1 trillion won.
Based on the globally popular game 'Minecraft', Jack Black attracted attention by playing Steve. The film's success is due to its simple story and directing that capitalizes on the charm of the game.
The reaction video became a hot topic and received a positive response as a new consumption pattern from the MZ generation. Interest in the film increased as the reaction video spread as a 'meme' in the United States.
Although it was evaluated as childish in Korea, CGV attempted to elicit a positive response through a reaction screening.
The simple but unique development induces an immediate response from the audience and provides a positive outlook for the future of game-based movies. For example, 'Exit 8' received favorable reviews by immersing the audience like the main character in the game.
There is analysis that this trend is in line with the trend of modern audiences who value experiences as well as the diverse use of IP.
In addition to expanding from games to movies, it is also targeting young audiences by incorporating the world view of movies into games. Lotte Cinema is providing audience-participating games by including quests in movies.
Content producers analyzed that audiences are looking for more new experiences, and said that it is necessary to provide unique fun through changes in perspective.
With the success of the Minecraft movie, Hollywood is paying attention to game IPs rather than hero characters. There is. The head of production at Warner Bros. stated that the response on social media contributed to the box office success and that they would create an authentic work.